pixel perf

Social Media Marketing Intern

Jul - Sep 2023

Jul - Sep 2023

About

Pixel Perf is a merchandise and community hub releasing curated products and fostering connections for tech and creative enthusiasts.

Role

Graphic Design, Social Media Marketing

Programs

Adobe Photoshop, Adobe Illustrator, Figma

Overview

Building a place for techies and designers.

As a newly launched brand, Pixel Perf needed to establish its presence with their target audience: the tech and design crowd. They aimed to grow their online following and build a community, both digitally and through local events.

With Pixel Perf, I gained work experience in connecting with an audience. We're the same as them: people passionate in tech and design seeking human connection. Working closely with the executives, I designed graphics within their clean brand system while keeping it relatable, comfortable, and for the people.

Designs

Connecting with the Community

Market Publicity

Multiple versions were made to reach different audiences via Instagram post, Instagram story, Facebook, and LinkedIn.

Misc. Graphics

Impact

In just 3 months,

Post engagement grew by 258%

Post engagement grew by 258%

Brought together 20+ local small businesses

Pixel Perf hosted their first makers market, which a bulk of my design work went into publicizing.

Brought together 20+ local small businesses

Pixel Perf hosted their first makers market, which a bulk of my design work went into publicizing.

With a successful first makers market, Pixel Perf continues to host more! My work helped shape their visual direction and online presence, laying the foundation for their growing community.

design with intention ★

remylu@berkeley.edu

design with intention ★

remylu@berkeley.edu