WillWork
PRODUCT DESIGNER
Role
UX/UI DESIGN, user research, prototyping
Programs
Figma, Figjam
Team
Kou Her, August Oh, Jennifer Tian
Problem
Young adults aren't moving enough.
Approximately 40% of college students do not meet the recommended levels of physical activity. And, it only gets worse as we age.
At this vulnerable stage when habits are forming, personal health and wellness are crucial to maintaining productivity. Yet, many are also at their busiest. Poor exercise habits, paired with demanding academic or professional schedules, put physical and mental health at risk. Without addressing these gaps, the consequences extend far beyond the self, indirectly affecting those around them through interactions and influence.
The Solution
When you have confidence, motivation, and access, you make time.
WillWork is a fitness app concept designed to help young adults stay consistent in health and fitness amidst their busy schedules. It brings together personalized workout programming, gamified progress tracking, and gym resource planning into one place.
Research
People are forced to spend even more time thinking than training.
To better understand obstacles around fitness, we conducted interviews with young adults of various occupations and gym experiences. We found struggle patterns in how they discover, stick to, and access fitness.
Their key barriers to fitness are rooted in time. Without fitness knowledge and easy access, working out becomes a hassle. Even when they know that they should work out, it simply just isn't a priority.
how might we
How might we… help young adults spend less time figuring out fitness and more time actually doing it?
Early Explorations
We ideated a range of potential features, prioritizing ideas that would help reduce the time put into fitness.
From our brainstorm, 3 recurring features emerged that best addressed the pain points:
Walkthroughs
By selecting muscle groups, WillWork creates a curated plan with tutorials to ensure a safe and effective workout. Planning a routine and learning optimal forms happens all in 1 place.
Gamification
Progress-Tracking → Motivation
Working out can be a boring game of patience. Gamifying fitness goals and progress helps working out become more fun and visual, thus appear attainable. With clear goals and achievements, users never leave a workout empty-handed.
Equipment Tracker
Know availability → less time waiting
Not everyone can afford waiting. Tracking equipment availability allows people to enter gyms confident that they can make use of it.
Final Designs
With our research insights, we ideated a range of potential features, prioritizing ideas that directly addressed the core barriers young adults face: time, motivation, and accessibility.
From our brainstorm, 3 features emerged that best addressed the pain points. When people know what they’re doing, are motivated, and have access, all in one place, they make time.
Walkthroughs
By selecting muscle groups, WillWork creates a curated plan with tutorials to ensure a safe and effective workout.